The term “postpartum” refers to the six-to-eight-week period immediately following childbirth, when a woman’s body goes through a variety of changes as it heals from pregnancy and childbirth. Postpartum items are made to offer support and comfort during this time because it is characterised by both physical and mental shifts.
According to SPER market research, ‘Postpartum Products Market Size– By Product, By Distribution Channel- Regional Outlook, Competitive Strategies and Segment Forecast to 2032’ state that the Postpartum Products Market is predicted to reach USD 4.54 billion by 2032 with a CAGR of 6.72%.
The market for postpartum goods has expanded significantly in recent years. The demand for goods that cater to their needs has soared as more women seek complete postpartum care. This market provides a wide range of cutting-edge and specialised goods designed to improve comfort and encourage recovery following childbirth. Manufacturers in this sector are always spending money on R&D to release new and enhanced postpartum products. Several reasons, including greater consumer awareness, rising disposable incomes, technology improvements, and an increase in pregnancies, drive the market for postpartum products.
These factors have increased demand for postpartum items globally. To address the changing needs of consumers, manufacturers in this sector are constantly innovating and spending money on research and development. Collaborations between healthcare providers and product producers are accelerating market expansion even more. The market’s expansion is hampered by social stigmas, a lack of awareness in some areas, expensive costs, and worries about product safety. However, new markets, product variety, the growth of internet shopping, and partnerships with healthcare providers offer industry participants intriguing new opportunities.
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Impact of COVID-19 on Postpartum Products Market
However, the high cost of the products and the negative consequences of using them are expected to be the main obstacles preventing the rise of the market for pregnancy products.
Additionally, the postpartum goods market experienced a sales decline in the last two years due to supply chain disruptions caused by the COVID-19 pandemic. Offline sales channels like pharmacies, specialty shops, department stores, and hypermarkets, crucial for this industry, were closed. To adapt, most companies are shifting to online customer engagement. While the pandemic indirectly affected the postpartum products market, demand is expected to rise as its impact lessens. Rapid government initiatives and increased healthcare infrastructure investments are anticipated to drive market growth in the forecasted period.
Postpartum Products Market Key Players:
Geographically, regional disparities in the postpartum products market are shaped by cultural norms, healthcare resources, and economic development. Developed areas like North America and Europe benefit from strong awareness and disposable incomes, fostering market expansion, especially for advanced products. Conversely, in developing regions like Asia-Pacific, Latin America, and Africa, the market is burgeoning, driven by rising awareness and enhanced healthcare infrastructure. Manufacturers can tap into these regions with substantial female populations in their postpartum phase for significant growth prospects.
Additionally, some of the market key players are Abbott, Ameda, Artsana S.P.A, Edgewell Personal Care, Clarins Group, Nine Naturals LLC, Noodle & Boo, Nuby, Others.
Postpartum Products Market Segmentation:
The SPER Market Research report seeks to give market dynamics, demand, and supply forecast for the years up to 2032. This report contains statistics on product type segment growth estimates and forecasts.
| By Product: | · Breastfeeding Accessories
· Perineal Cooling Pads · Others |
| By Distribution Channel: | · Hospital Pharmacy
· Retail Store · E-Commerce · Wholesales/Distributor · Direct Purchase · Others |
| By Region: | · North America
· Europe · Asia-Pacific |
This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.
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Postpartum Products Market Future Outlook
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