Cookie Policy

This Cookie Policy explains how Decision Market Insights ("we", "us", or "our") uses cookies and similar technologies when you visit our website. This policy describes what cookies are, how we use them, the types of cookies we use, and how you can control your cookie preferences.

What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.

Cookies can be "persistent" or "session" cookies. Persistent cookies remain on your device after you close your browser, while session cookies are deleted when you close your browser.

How We Use Cookies

We use cookies for various purposes to enhance your browsing experience, analyze website performance, and deliver personalized content. Our use of cookies falls into the following categories:

  • Making our website function properly
  • Understanding how you use our website
  • Remembering your preferences and settings
  • Improving website performance and user experience
  • Delivering relevant content and advertisements
  • Analyzing website traffic and usage patterns

Types of Cookies We Use

Required Essential Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services.

Purpose:

  • Enable core website functionality
  • Secure areas and authentication
  • Remember your privacy settings
  • Load balancing and session management

Examples: Session cookies, security cookies, load balancing cookies

Analytics Performance & Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. They help us improve the website's performance and user experience.

Purpose:

  • Count visits and traffic sources
  • Measure website performance
  • Identify popular pages and navigation patterns
  • Detect and diagnose technical issues

Examples: Google Analytics, heat mapping tools, error tracking

Optional Functional Cookies

These cookies enable enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.

Purpose:

  • Remember your preferences and choices
  • Provide enhanced features and personalization
  • Enable social media features
  • Remember language and region preferences

Examples: Language preference cookies, video player cookies, social media widgets

Marketing Targeting & Advertising Cookies

These cookies may be set through our site by our advertising partners. They may be used to build a profile of your interests and show you relevant advertisements on other sites.

Purpose:

  • Deliver relevant advertisements
  • Limit the number of times you see an advertisement
  • Measure advertising campaign effectiveness
  • Track conversions and user behavior

Examples: Google Ads, Facebook Pixel, LinkedIn Insight Tag, retargeting cookies

Third-Party Cookies

In addition to our own cookies, we may also use various third-party cookies to report usage statistics, deliver advertisements, and provide social media features. These third parties include:

  • Google Analytics: Website analytics and performance tracking
  • Google Ads: Advertising and remarketing services
  • Facebook: Social media integration and advertising
  • LinkedIn: Professional networking and advertising
  • YouTube: Video embedding and viewing

These third parties have their own privacy policies and cookie policies, which we encourage you to review.

How to Control and Manage Cookies

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences in several ways:

Browser Settings

Most web browsers allow you to control cookies through their settings. You can set your browser to:

  • Block all cookies
  • Block third-party cookies only
  • Clear cookies when you close your browser
  • Notify you when a cookie is being set

Browser-Specific Instructions:

  • Google Chrome: Settings > Privacy and security > Cookies and other site data
  • Mozilla Firefox: Options > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Manage Website Data
  • Microsoft Edge: Settings > Cookies and site permissions > Cookies and site data

Opt-Out Tools

You can also opt out of certain types of cookies using the following tools:

  • Google Analytics: Use the Google Analytics Opt-out Browser Add-on
  • Digital Advertising: Visit the Digital Advertising Alliance (DAA) opt-out page
  • Network Advertising: Use the Network Advertising Initiative (NAI) opt-out tool
  • European Users: Visit Your Online Choices (EDAA) opt-out page

Cookie Lifespan

The length of time a cookie remains on your device depends on its type:

  • Session Cookies: Deleted automatically when you close your browser
  • Persistent Cookies: Remain on your device for a set period (ranging from a few hours to several years) or until you manually delete them

Do Not Track Signals

Some browsers support a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activities tracked. Currently, there is no industry standard for how to respond to DNT signals. At this time, our website does not respond to DNT signals, but we will continue to monitor developments in this area.

Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. Please revisit this page regularly to stay informed about our use of cookies.

Questions About Cookies?

If you have questions about our use of cookies or this Cookie Policy, please contact us at:

Email: itsupport@sperresearch.com

Website: https://decisionmarketinsights.com

Last Updated: November 27, 2025