Beauty and personal care is a diverse industry that focuses on items and practices that improve a person’s appearance, hygiene, and overall well-being. It covers a wide range of products, including skincare, hair care, cosmetics, fragrances, and personal hygiene items. The primary goal is to improve people’s physical and mental health through self-care practices, which can lead to improved confidence and a sense of empowerment. Cleansers, moisturizers, serums, and sunscreens are all designed to protect, hydrate, and nourish the skin while also addressing issues such as aging, acne, and dryness. Shampoo, conditioner, treatments, and style products are used to produce healthy, lustrous hair. Individuals can express their personal style and inventiveness with cosmetics, such as makeup for lips, eyes etc.
According to SPER Market Research, ‘Egypt Beauty and Personal Care Market Size- By Type, By Distribution Channel- Regional Outlook, Competitive Strategies and Segment Forecast to 2033’ states that the Egypt beauty and personal care market is estimated to reach USD XX billion by 2033 with a CAGR of 8.3%.
The beauty and personal care market in Egypt has grown significantly in recent years, owing to changing customer preferences, rising disposable incomes, and increased awareness of personal grooming. According to current industry reports, Egypt’s beauty sector is benefiting from a young, urban population, with millennials and Generation Z emerging as important beauty product customers. The demand for skincare, haircare, and cosmetics is especially high, as more Egyptians seek high-quality, diversified goods that appeal to a variety of skin types and beauty expectations. Furthermore, the growing popularity of e-commerce has made foreign and local beauty companies more accessible, adding to the market’s dynamic nature.The increase of the halal beauty market, reflecting Egypt’s primarily Muslim population, has been a significant growth driver.
Egypt’s beauty and personal care sector faces a number of issues that may have an impact on its growth trajectory. One of the most significant impediments is economic unpredictability and fluctuating currency exchange rates, which affect both local consumers’ purchasing power and the cost of imported beauty items. Inflation and increased raw material costs have resulted in price rises, making beauty goods less affordable to certain segments of the population. Furthermore, Egypt’s beauty business remains primarily reliant on imports, which presents logistical and regulatory hurdles, particularly given the intricacies of customs and import limitations. Another difficulty is a lack of sophisticated beauty education and professional training, which might have an impact on the country’s beauty service quality.
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Impact of COVID-19 on Egypt Beauty and Personal Care Market
The COVID-19 epidemic had a significant impact on Egypt’s beauty and personal care business, resulting in disruptions and adjustments in consumer behavior. During the peak of the epidemic, restrictions on movement and social distancing resulted in a drop in demand for personal grooming and cosmetics items, as many customers curtailed their beauty routines owing to lockdowns and remote work arrangements. Sales of beauty and fragrance items were notably affected since many stayed ill home and wore masks, restricting opportunities for product use. However, the pandemic has expedited certain developments in the beauty market. Skincare became a major focus as customers sought self-care routines to deal with stress and skin concerns induced by the pandemic. Hand sanitizers and other health-related products.
Egypt Beauty and Personal Care Market Key Players:
Cairo is the leading hub in Egypt’s beauty and personal care business, thanks to its huge urban population and concentration of both local and international retail stores, making it an important consumer spending center. Some of the key players are – Ori Flame Cosmetic S.A., Procter & Gamble Company, Revlon Inc., The Estee Lauder Companies Inc., Uniliver PLC, Others.
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Egypt Beauty and Personal Care Market Size
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