MENA Fitness Service Market

The fitness service industry, encompassing gyms, fitness centres, and wellness programmes, is thriving as more individuals seek to enhance their lifestyles through exercise and physical activity. This industry has witnessed substantial growth, driven by increasing public awareness of the benefits of health and fitness, improved access to fitness centres, and a diverse range of training options.

According to a recent SPER market research report, the MENA Fitness Service Industry is on track to reach an impressive USD 3.31 billion by 2032, with a robust CAGR of 18.32%. This growth is largely fueled by the proliferation of low-cost and boutique fitness centres, which not only support the economy but also drive market expansion. Millennials and Gen Z are leading the charge in fitness participation, particularly drawn to workout routines that emphasize balance, consistency, and preventive health.

Several key factors are contributing to the growing demand for fitness services in the MENA region. The increasing awareness of the importance of a balanced lifestyle, the availability of affordable fitness centres, and the emergence of well-equipped gyms with cutting-edge facilities have made fitness more accessible than ever before. Israel, in particular, has established itself as a fitness and wellness hub, offering a wide range of health retreats, gym breaks, and boot camps equipped with advanced technology. The rise of women-only gyms, staffed by female trainers, has also attracted a significant number of new members, especially women.

The MENA region is experiencing a surge in the establishment of independent gyms that prioritize guest health, further driving demand for fitness services. In Egypt, the focus is on targeting the mid-to-low-end market, while the UAE is witnessing a boom in women-only centres, online fitness apps, and local gym growth, all contributing to the commercial fitness sector. Additionally, the expansion of advanced fitness offerings, supported by technology and social media, is particularly evident in Egypt, where demand is on the rise.

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Saudi Arabia is another key market experiencing significant growth. The rising demand for fitness services has prompted major fitness chains and gyms to expand their presence in the country. With its strong economic potential and growing interest in fitness, Saudi Arabia is poised to become a major player in the regional fitness market.

The impact of COVID-19 on the MENA fitness service market cannot be ignored. As gyms and studios closed across the region, there was a sharp increase in the adoption of digital exercise programmes. The MENA digital fitness app market is expected to generate over USD 1 billion in revenue, with Morocco, Turkey, and Saudi Arabia leading the way. Despite this growth, the MENA fitness sector remains in its early stages compared to more mature markets like the UK, where a larger proportion of the population actively uses fitness centres.

Israel and Saudi Arabia currently dominate the MENA fitness market, accounting for more than 50% of the region’s projected revenues in 2020. Israel leads the region in penetration rate, followed closely by the UAE and Saudi Arabia. As the MENA fitness market continues to evolve, it is set to become increasingly disruptive, with new opportunities for growth and innovation on the horizon.

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