FAQ

Qualitative research explores the "why" and "how" through in-depth conversations, observations, and open-ended questions. It provides rich context, uncovers motivations, and generates hypotheses. Methods include focus groups, interviews, and ethnography. Sample sizes are typically smaller (20-50 participants).

Quantitative research measures the "what" and "how much" through structured surveys with closed-ended questions. It provides statistical data, quantifies opinions, and tests hypotheses. Sample sizes are larger (200-1000+ respondents) to ensure statistical reliability. Both approaches are valuable and often complementary.

We employ multiple strategies to minimize bias:

• Careful questionnaire design using neutral, non-leading language
• Random sampling and appropriate sample sizes
• Professional moderators trained in neutrality techniques
• Blind analysis where appropriate
• Multiple analysts reviewing findings independently
• Reporting inconvenient findings honestly
• Transparent disclosure of methodology and limitations

Sample size requirements vary by methodology and research objectives:

Qualitative: 20-50 participants across 3-6 focus groups or 15-30 in-depth interviews typically provides sufficient insight diversity.

Quantitative: 200-400+ for basic descriptive statistics, 500-1000+ for subgroup analysis, 1500+ for advanced statistical modeling. Larger samples provide greater precision and ability to analyze segments.

We'll recommend appropriate sample sizes based on your population, required precision, and analytical needs.

Yes, we offer research consulting and training services to help organizations build internal research capabilities. This can include:

• Survey design consultation and questionnaire review
• Sampling strategy guidance
• Analysis training and support
• Best practices workshops
• Quality review of research plans

Key cost drivers include:

• Sample size: More participants = higher costs
• Target audience: Hard-to-reach respondents (e.g., executives, specialists) cost more
• Methodology complexity: Ethnography costs more than online surveys
• Geographic scope: Multi-market research increases costs
• Timeline: Rush projects may incur expediting fees
• Incentives: Participant compensation varies by audience
• Analysis depth: Advanced statistical modeling adds cost

Yes, we typically structure billing in phases to align with project milestones:

• Deposit upon project kickoff (typically 30-50%)
• Progress payment after fieldwork completion
• Final payment upon delivery

For ongoing partnerships or large programs, we can discuss retainer arrangements or monthly payment structures.

Yes, we're pragmatic about budgets. If your budget is limited, we'll explore options such as:

• Smaller sample sizes with appropriate caveats
• Simpler methodologies that still address key questions
• Phased research starting with exploratory work
• Focusing on priority segments or markets
• Leveraging existing data or secondary research

We'll be transparent about tradeoffs and help you maximize value within your budget constraints.

Our proposals include comprehensive pricing covering:

• Project management and coordination
• Research design and instrument development
• Respondent recruitment and screening
• Data collection/fieldwork
• Participant incentives
• Data processing and quality control
• Analysis and insight development
• Report and presentation creation
• Findings presentation and Q&A
• Post-delivery support (specified period)

Yes, we offer complimentary initial consultations to:

• Understand your research needs and business challenges
• Discuss potential methodologies and approaches
• Answer questions about the research process
• Provide ballpark cost estimates
• Determine if we're a good fit for your project

These conversations are no-obligation and help us prepare a relevant, tailored proposal.

Yes, we're collaborative and can work alongside your existing partners. Common scenarios include:

• Providing specialized methodology expertise
• Conducting fieldwork in specific markets
• Supplementing capacity for large programs
• Offering second opinions or validation
• Handling overflow work during busy periods

Yes, we establish ongoing partnerships with clients who have regular research needs. Benefits include:

• Priority scheduling and rapid response
• Deeper understanding of your business and industry
• Consistent team dedicated to your account
• Volume pricing discounts
• Streamlined processes and faster turnaround
• Flexible scope adjustment as needs evolve

Retainer arrangements can be structured monthly, quarterly, or annually depending on your needs.

Client satisfaction is our priority. If you have concerns:

• Communicate issues immediately—we address problems proactively
• We'll work to understand your concerns and find solutions
• Additional analysis or clarification at no extra cost
• If there are methodological issues, we'll correct them
• If satisfaction cannot be achieved, we'll discuss fair resolution

Our goal is delivering value and building long-term relationships. Most issues can be resolved through open communication.