Web & Digital Analytics
Harness the power of digital data to optimize your online presence. Our analytics services transform website and app data into actionable insights that drive growth, engagement, and conversion.
Get StartedTurn Digital Data Into Strategic Advantage
Every click, scroll, and interaction tells a story. Our web and digital analytics services help you understand user behavior, measure performance, and optimize the digital experience for maximum impact.
Track Everything
Comprehensive data collection setup
Understand Behavior
Deep user journey analysis
Optimize Performance
Improve conversion and engagement
Drive ROI
Measure marketing effectiveness
Our Analytics Services
End-to-end digital analytics solutions for data-driven success.
Analytics Implementation
Set up and configure tracking for Google Analytics, Adobe Analytics, and custom solutions with proper tagging, event tracking, and conversion goals.
User Journey Mapping
Visualize and analyze complete customer paths from first touch to conversion, identifying critical touchpoints and drop-off points.
Conversion Optimization
Analyze funnels, identify bottlenecks, and implement improvements to maximize conversion rates across your digital properties.
Customer Segmentation
Group users by behavior, demographics, and engagement patterns to enable personalized experiences and targeted campaigns.
Attribution Modeling
Understand which marketing channels and touchpoints contribute most to conversions using multi-touch attribution models.
Custom Dashboards
Build tailored reporting dashboards that surface the metrics that matter most to your business objectives.
A/B Testing & Experimentation
Design, implement, and analyze controlled experiments to optimize design, content, and functionality with statistical rigor.
Heatmaps & Session Recording
Visualize user interactions with heatmaps, scroll maps, and session recordings to understand on-page behavior patterns.
Analytics Platforms We Work With
Expertise across leading analytics and optimization tools.
Google Analytics 4
Event-based analytics and machine learning insights
Google Tag Manager
Tag management and tracking implementation
Adobe Analytics
Enterprise-level digital analytics platform
Hotjar
Heatmaps, recordings, and user feedback
Mixpanel
Product analytics and user engagement
Optimizely
Experimentation and A/B testing
Amplitude
Behavioral analytics and cohort analysis
Segment
Customer data platform integration
Key Metrics We Track
Comprehensive performance measurement across the digital experience.
Traffic & Acquisition
Sessions, users, source/medium, campaign performance
Engagement Metrics
Bounce rate, time on site, pages per session, scroll depth
Conversion Rates
Goal completions, e-commerce transactions, form submissions
Revenue & E-commerce
Transactions, average order value, revenue per user
User Retention
Return visitor rate, cohort analysis, customer lifetime value
Site Performance
Page load time, Core Web Vitals, technical errors
Analytics Use Cases
How businesses leverage digital analytics for growth.
E-commerce Optimization
Reduce cart abandonment, improve product discovery, and increase average order value through data-driven insights.
Marketing ROI
Measure campaign effectiveness, optimize ad spend, and prove marketing value with attribution analysis.
Product Analytics
Understand feature adoption, user flows, and engagement patterns to guide product roadmap decisions.
Content Performance
Identify top-performing content, optimize editorial strategy, and improve content engagement metrics.
Mobile App Analytics
Track app usage, screen flows, and in-app events to improve mobile experience and retention.
Lead Generation
Optimize forms, CTAs, and landing pages to increase qualified lead volume and quality.
Ready to Unlock Your Digital Data?
Let's set up robust analytics and turn your digital data into a competitive advantage.
Get Your Analytics Audit