A/B Testing & Experiments
Make data-driven decisions with scientific testing. Our experimentation services help you optimize every element of your digital experience through rigorous, statistically valid A/B and multivariate tests.
Get StartedTest, Learn, Optimize, Repeat
Stop guessing and start testing. A/B testing eliminates assumptions by comparing variations to determine what actually works. Make evidence-based changes that consistently improve performance.
Scientific Rigor
Statistically valid experimental design
Proven Results
Measurable performance improvements
Continuous Learning
Build optimization culture and insights
Maximize ROI
Optimize conversion and revenue
Types of Tests We Run
Comprehensive experimentation methodologies for every optimization goal.
A/B Tests
Compare two versions (A vs B) to determine which performs better on key metrics. Simple, reliable, and easy to interpret.
Multivariate Tests
Test multiple elements simultaneously to understand interactions and find optimal combinations across page variables.
Split URL Tests
Compare completely different page designs or user experiences by splitting traffic between separate URLs.
Multi-Armed Bandit
Dynamically allocate more traffic to winning variations while testing continues, maximizing results during the experiment.
Personalization Tests
Test targeted experiences for different audience segments to validate personalization strategies and ROI.
Sequential Tests
Run a series of iterative experiments, using insights from each test to inform the next optimization hypothesis.
What You Can Test
Optimize every element of your digital experience.
Headlines & Copy
Test headlines, body copy, value propositions, and messaging to increase engagement and conversions.
Call-to-Action Buttons
Optimize button text, color, size, placement, and shape to drive more clicks and conversions.
Images & Videos
Compare different visual assets, hero images, product photos, and video placements.
Page Layouts
Test different page structures, content order, navigation patterns, and information architecture.
Forms & Checkout
Optimize form fields, checkout flows, payment options, and form validation to reduce abandonment.
Design Elements
Test colors, fonts, spacing, contrast, and visual hierarchy to improve user experience.
Navigation & Menus
Experiment with menu structures, navigation labels, and site architecture for better findability.
Pricing & Offers
Test pricing displays, discount messaging, promotional offers, and value communication.
Social Proof
Experiment with testimonials, reviews, ratings, trust badges, and user-generated content.
Our Testing Process
A systematic approach to experimentation excellence.
1
Research & Hypothesize
Analyze data, identify opportunities, and form testable hypotheses based on insights
2
Design & Build
Create test variations, set up tracking, and configure experimental parameters
3
Run & Monitor
Launch test, monitor for technical issues, and track to statistical significance
4
Analyze & Implement
Interpret results, document learnings, and implement winning variations
Testing Platforms We Use
Enterprise-grade experimentation tools and technologies.
Optimizely
Enterprise experimentation platform
Google Optimize
A/B testing and personalization
VWO
Conversion optimization suite
Adobe Target
Personalization and testing
AB Tasty
Experimentation and feature flags
Kameleoon
AI-powered optimization
Convert
Privacy-focused testing
Custom Solutions
Bespoke testing frameworks
A/B Testing Best Practices
Keys to successful experimentation programs.
Statistical Significance
Run tests until reaching 95%+ confidence levels with adequate sample sizes
Test Duration
Run tests for full business cycles to account for weekly patterns
One Change at a Time
Isolate variables to clearly understand what drives results
Clear Hypotheses
Form testable predictions based on data and user insights
Quality Assurance
Test all variations across devices and browsers before launch
Document Everything
Build institutional knowledge through detailed test documentation
Ready to Start Testing?
Let's build an experimentation program that continuously improves your digital performance.
Launch Your First Test